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Buy-In by John P. Kotter and Lorne A. Whitehead

by TA Barlow | Jul 21, 2013 | Leadership, Leadership Resources, Resources

Oh, how I love this book! This is all about getting others to “buy-in” to your idea (in other words, it’s about building consensus). The authors offer an opening scenario (twice, actually, describing two different approaches, with two very different...
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